Privacy Policy

Last Updated: May 1, 2025

At æsh fit co, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website (aeshfitco.com), join our waitlist, or interact with us. By using our site, you agree to this policy.

1. Information We Collect

We collect information to provide you with a better experience and prepare for our eco-friendly mat launch in May 2025.

• Personal Information:

  • Waitlist Signup: Name, email address, and optional preference (e.g., “Yoga, Pilates, or Both?”) when you join our waitlist via Wix Forms.

  • Contact Us: Name, email, and message content if you email us (e.g., hello@aeshfitco.com).

• Non-Personal Information:

  • Analytics: Anonymous data like browser type, device, pages visited, and time spent on our site, collected via Wix Analytics or cookies (e.g., session duration, click patterns).

  • Social Media: Public interactions (e.g., comments on TikTok/Instagram posts) may be viewed but aren’t stored by us.

2. How We Use Your Information

We use your data to:

• Send waitlist updates, launch news, and eco-fitness tips (you can unsubscribe anytime).

• Respond to your inquiries or feedback (e.g., via email).

• Improve our website and campaigns (e.g., analyze traffic to optimize #DMatChallenge posts).

• Comply with legal obligations (e.g., GDPR, Privacy Act 2020).

We don’t use your data for automated profiling or decisions that impact you.

3. How We Share Your Information

We only share your data when necessary:

• Service Providers: Trusted partners like Wix (hosting, forms) and email platforms (e.g., Mailchimp, if used) process data under strict confidentiality.

• Legal Requirements: We may disclose data if required by law (e.g., court orders) or to protect our rights (e.g., fraud prevention).

• No Selling: We never sell, rent, or trade your personal information to third parties for marketing.

4. Cookies and Tracking

Our site uses cookies via Wix to enhance functionality:

• Essential Cookies: Enable core features (e.g., form submissions).

• Analytics Cookies: Track anonymous usage (e.g., page views) to improve content.
  You can manage cookies via your browser settings, but disabling them may limit site features. See our Cookie Policy [link to future page, if created] for details.

5. Data Security

We take reasonable steps to protect your data:

• Wix’s SSL encryption secures data transmission.

• Access to personal information is restricted to authorized personnel.

• Regular security reviews minimize risks.
  No system is 100% secure, but we’re committed to safeguarding your information.

6. Your Rights

Depending on your location (e.g., EU GDPR, NZ Privacy Act), you may have rights to:

• Access your data (what we hold).

• Correct inaccurate information.

• Delete your data (e.g., unsubscribe from waitlist).

• Restrict or object to processing.

• Port your data to another service.
  To exercise these, email hello@aeshfitco.com. We’ll respond within 30 days (or as required by law).

7. Data Retention

We keep personal data only as long as needed:

• Waitlist data: Until launch (May 2025) or you unsubscribe, then deleted within 60 days.

• Contact emails: Up to 12 months, unless legally required longer.

• Analytics: Anonymized, stored indefinitely for trends (no personal link).

8. International Data Transfers

Our site is hosted on Wix servers (global locations, e.g., US, EU). If you’re in the EU/CA/AU, data may transfer internationally but complies with GDPR/PIPEDA/Privacy Act via Wix’s safeguards (e.g., Standard Contractual Clauses).

9. Third-Party Links

Our site may link to TikTok, Instagram, or blogs (e.g., “TPE Yoga Mats”). These have their own privacy policies—we’re not responsible for their practices.

10. Children’s Privacy

Our site isn’t for users under 16. We don’t knowingly collect data from children. If we learn of such data, we’ll delete it promptly.

11. Changes to This Policy

We may update this policy to reflect legal or operational changes. Check here for the latest version (noted by “Last Updated”). Significant changes will be emailed to waitlist members.

12. Contact Us

Questions? Reach us at:

• Email: hello@aeshfitco.com

• Address: æsh fit co, [Placeholder: NZ Address, 141a Taylors Mistake Road, Sumner, Christchurch

Thank you for trusting æsh fit co—your eco-wellness journey starts with transparency